Hi.

My name is Dan.
Your Digital Marketing Expert.

Paid Search Specialist with hands-on experience running and optimising conversion-focused campaigns.

Google Ads Search Certified:

Welcome!

I find the field of Digital Marketing consistently thrilling, particularly paid search. I enjoy the investigative work of setting up tracking to interpret data and analysing user behaviour to optimise campaigns. I also adore the creative aspect of building high converting landing pages and writing compelling ad copy. The ever-evolving nature of the field is highly captivating to me and motivates me to learn and improve every day.

How I Can Help You

If you’re looking to build a WordPress website, run a high-intent Google Ads campaign, or set up conversion tracking and a lead-generation funnel, I can help you do it clearly and correctly.

Google Ads

High-intent Google Ads campaigns focused on relevance, efficiency, and conversion quality.

SEO Fundamentals

On-page optimisation and internal linking to support relevance and user trust.

Analytics & Conversion Tracking

GA4 and GTM setups to track user behaviour and validate conversions accurately.

WordPress & Landing Pages

Conversion-focused WordPress sites built for lead generation and clarity.

Copywriting

Clear, intent-matched ad and landing page copy designed to reduce friction.

Case Study:

Simple Guitar Restringing Guide:

This case study includes a detailed Google Ads setup spreadsheet, campaign performance overview, and a full optimisation log documenting decisions made throughout the project.

About Me

I’m an early-career PPC practitioner focused on paid search, analytics, and conversion-led optimisation. I enjoy building clean tracking setups, analysing user behaviour, and improving relevance through data-driven decisions.

I’m currently developing my skills through self-directed Google Ads projects and looking to progress into a junior PPC role.

Outside of work, I enjoy playing guitar, training at the gym, gaming, and long scenic walks.

Send Me a Message

I’d love to hear from you!

Hi.

My name is Dan. Your Digital Marketing Expert.